Effective Venturing: Will the Dogs Eat Your Dog Food?

  • Will the dogs eat my dog food?

Defining the Problem

The first step any entrepreneur should take when developing a business concept is to recognize that someone else’s problem is really an opportunity for the entrepreneur.

Establishing a Unique Customer Value Proposition

As an entrepreneur, you might think your idea is going to change the world. But does anyone else care? You won’t know until you ask them.

What is Your Plan?

Are you speaking to your customers? If so, can you clearly explain what your customers value, and can you deliver the solution they are seeking? If you can honestly answer “yes” to these questions, then you have the foundation of a business idea and you can move to the next step in the venture creation process: developing a business model.



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