Effective Venturing: Will the Dogs Eat Your Dog Food?

So you have a great idea for a business. You have developed the “next best thing” in an area you are completely passionate about. Before you think about investing your own money, trying to raise capital from investors, applying for a bank loan, or even figuring out the catchy name for your company or product…you must ask yourself 2 key questions:

  • What problem do my potential customers have that I am solving?
  • Will the dogs eat my dog food?