Effective Venturing: The Difference Between Managerial and Entrepreneurial Thinking

  • The entrepreneur does not need to find investment
  • The entrepreneur can take action — and not wait for the perfect opportunity to match the perfect resources
  • May be easier to attract co-creative stakeholders who can shape goals, not just provide resources or money
  • Decreases the cost of failure if the business venture does not succeed
  • The entrepreneur is forced to be creative with resources and not all into a trap of being wasteful with money or time



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Will Brown

Will Brown

Entrepreneur, Marketing, and Business Strategy Professional. Adjunct Professor of Business and Entrepreneurship.