Your prototypes were well-received in market research testing, you got funded and hired your team, and your first full production is arriving next week. How are you going to sell your product? If I ever hear the words, “It will sell itself; we don’t need marketing” from an inventor / founder, it’s a clear sign of inexperience, ignorance, or possibly, malignant narcissism. Don’t be that person!

Selling Messages and Channel Strategies Matter

Assuming you have completed quality market research, and you know how customers are going to react to your offering, then your channel strategy is critical to ensuring customers have a way…